What’s good in crisis, it helps us to get rid of unnecessary things, habits and rules. Let’s take an example of common life. For instance, I am used to visit a Starbucks once a day to sit there sipping a coffee and thinking about how to set the world to rights. Now imagine I’ve got a problem that requires all my attention. What about my everyday visits to Starbucks? No doubts, I would totally forget about them, being fully absorbed into solving current issues. Any losses? No, just acquisitions: more time for real life, less blood sugar, and besides readings of the scale become more pleasing. Very similar things happen with business behavior in crisis times: good chance to give up weird unnecessary habits in favor of more real productive work.
One of the questionable things in crisis times becomes competition in its traditional understanding. I have already mentioned strange advertising techniques we use in our battle against competitors. However, although they look really weird, these methods still are among the most harmless and neutral means of struggle. We all are used to consider business as a real battle, with its winners and losers, with acquisitions and toll, with gains and trophies. Thus, “competitor” becomes almost equal to “enemy”, and “win the competition” equates to “beat competitors” or “crush competitors”. The point is: our success is supposed to be success against somebody. Yes, it might be challenging, yes, it might be exciting, however I believe this violent against is a bit excessive even in “normal times”, to say nothing of “crisis times”. Aikido philosophy of harmony is much more natural to my mind: if somebody or something threatens your existence, be able to manage this threat without doing harm to a threatening party.
Human being is a really strange creature: for the most part, in normal calm times we are selfish, aggressive and focused on approbation, but in tough times we strangely become more sensitive, more helpful and more human. Some kind of compensation? Maybe it is; or just result of getting rid of unnecessary things alien to one's nature. Anyhow, my point is that this social shift been projected to business might be of great benefit in this time of crisis and uncertainty.
Businesses are able to help each other. It is undoubtedly true for non-competing businesses, however it remains true for companies working in the same field, i.e. for competitors. We all are aware about lack of clients and lack of projects. If you got to know about some bid for job not fitting your own needs, why not share this information? Possible concerns about strengthening your competitor are out of time, now it is just help. What is good about helping people: it is strongly symmetric relation. If you are helping somebody, others will be helping you. Not exactly as it is understood in math: those helping you might differ from those whom you help yourself, but in general it works.
Got other ideas about applying the humane shift to business? Let’s talk about it and put into practice what we find.
WHEN WE LOSE THE WAY, WE TURN TO VIRTUE.
WHEN WE LOSE VIRTUE, WE TURN TO KINDNESS.
WHEN WE LOSE KINDNESS, WE TURN TO MORALITY.
WHEN WE LOSE MORALITY, WE TURN TO RITUAL.
RITUAL IS THE MERE HUSK OF GOOD FAITH AND LOYALTY
AND THE BEGINNING OF DISORDER.
Usually our relationships in business balance at the lowest level between DISORDER and RITUAL. Now we have a chance to upgrade them to MORALITY or, with a bit of luck, even to KINDNESS.